Content as a retention strategy | TDSU Ep. 27
Jared Orr is a veteran customer success manager and business owner running a copywriting business catering to SaaS companies. He explains why he believes content is a critical piece of your retention strategy.
⏱️ Timestamps:
00:00:00 - Being part of the conversation
00:01:28 - Starting a business
00:02:46 - Transitioning into online writing and blogging
00:04:03 - Consistency is key
00:05:20 - Joining the conversation
00:06:39 - Creating a culture around your product
00:07:56 - Conveying strategy through storytelling
00:09:07 - The power of storytelling
00:10:37 - Importance of customer engagement
00:11:56 - Like, comment, and subscribe!
📺 Lifetime Value: Your Destination for Customer Success content
Subscribe: https://lifetimevalue.link/youtubesub
Website: https://www.lifetimevalue.show
🤝 Connect with the hosts:
Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung
JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/
Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/
👋 Connect with Jared:
Jared's LinkedIn: https://www.linkedin.com/in/jaredsorr/
Mentioned in this episode:
